Fake news sites have long been used and embraced by online marketers as a fruitful sales tool. You may have seen a fake news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to learn and what this signifies for online marketing.
The normal signs of a fake news site are the supposedly legitimate news report video on an item coupled with numerous supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources in the past, and the sole reason these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it in the past by simply using paid advertising to obtain their product listed on these reputable sites. So once they say that their product has been featured on CNN, this simply means they've purchased a banner ad to look on CNN's website
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This is one of many major ways which these sites have now been in a position to sneak under the radar seemingly playing by the guidelines as much as this point. But now the FTC has passed a brand new law which forbids the usage of these sites as an advertising tactic. Numerous consumers were likely feeling betrayed and tricked until enough of these complained to obtain the Federal Trade Commission's attention.
It won't take extended with this to pass into other niches. If you've been using these types of sites as your landing pages, it could be time and energy to start looking for additional options with regards to marketing your products or services.
The FTC has additionally come down on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a thin "after photo" person are exactly what they're talking about.
Whilst the FTC is tightening its watch over affiliates, there are still approaches to happily coexist and make serious money online through white hat marketing practices. The key in terms of the FTC is worried is transparency in marketing.
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